The Power Of BI in Digital Marketing

Abstract

One of the reasons many businesses look to digital marketing is the ability to track the effectiveness of their campaigns. Sadly, a majority of marketers and businesses fail to track, measure and implement a data-driven approach to marketing.

Business Intelligence has continued to become a popular buzz word in the business world, but many still aren’t sure about what it means and how it can be used to help them grow their business.

In this video, I’ll share the basics of business intelligence, so problems users are facing implementing it in the digital marketing space and how we can overcome those obstacles.