Network Diffusion & Contagion
How something will spread across a network is a key question we will be interested in when analyzing many different networks, more formally we call this spreading on a network propagation or diffusion, this process of diffusion and is defined by a number of different parameters that we will be exploring in this module.
Social Network Diffusion
The study of network diffusion tries to capture the underlying mechanism of how events propagate through a complex network, whether the subject of interest is a virus spreading through some population, the spreading of some social movement, some new fashion or innovation or it may be a marketing message through an online social network. In this video we will be covering some of the primary considerations when looking at the process of diffusion including; how will the structure of the network effect that process? How fast will it spread, for example will we get tipping points? how can we enable or constrain this process?